One team, accountable for the whole funnel
Marktstrategie is a growth marketing practice working with businesses across Europe. We build the systems that turn attention into revenue — and we stay accountable for the number that comes out the other end.
The gap between marketing and revenue
Most businesses don't have a marketing problem. They have a handoff problem. An agency runs the ads, someone else does the website, a freelancer writes the emails, and the CRM is nobody's job. Each piece gets optimised in isolation, and the number that matters — revenue — belongs to no one.
We work the other way round. One team owns the path from first click to signed deal, so when something underperforms there's no question about whose problem it is. That's less comfortable than running one channel and blaming the rest, and it's the only arrangement we've found that reliably moves the number.
What you can hold us to
- We diagnose before we sell. If the bottleneck isn't something we do, we say so.
- Your accounts stay yours. Every asset is built in your name and handed over documented.
- No lock-in by design. Nothing we build depends on us being the ones to run it.
- Plain numbers. Spend, return, and what we're changing next — on one page.
Four things we don't compromise on
Reputation is the asset
Delivery reputation decides whether anything you send gets seen. We protect it by building lists from people who asked to hear from you, and by keeping a record of where every contact came from. That is what keeps texts landing and emails out of the spam folder.
Measure what pays
Impressions are not an outcome. We report against booked calls, qualified leads and closed revenue, because those are the numbers that decide whether any of this was worth doing.
Say the awkward thing
If your offer is the problem, no amount of campaign optimisation will fix it. We'd rather have that conversation in month one than invoice you for a year of work around it.
Your data stays yours
We work inside your accounts and your systems. Your customer data is never copied into ours, and it's never used to build anything we sell to someone else.
Direct access, not an account manager
You work with the person who builds the strategy and the campaigns. That means no telephone game between what you asked for and what got delivered, and no junior learning your business on your budget.
Everything is built inside your own accounts and documented as it goes, so the system keeps working whether or not we are the ones running it.
Senior work, start to finish
The strategy and the execution come from the same hands. Nothing is briefed down to a junior team, and nothing is lost between the people who plan the work and the people who ship it. You get the full attention of someone who has done this before, on every part of the build.
We take on a limited number of engagements at a time, which is what makes that possible. It also means the answer on a first call is honest — if we are not the right fit, we will say so rather than take the work anyway.
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FocusFunnels, lifecycle and paid acquisition
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Based inTallinn, Estonia
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Working languagesEstonian, English
Let's talk about what would move the needle.
Book a call and tell us what you are trying to grow. We will talk through the options, what we would prioritise and why, and what we would leave alone for now.